A little while back, H&M asked me if I'd show them around Hong Kong for their H&M Life City Guide. After many emails back and forth and lots of planning beforehand, Mårten, Stina and Erik finally landed in Hong Kong from Stockholm. For two days straight, from the crack of dawn to late night, we filmed at some of my favorite spots around town.
When you watch these videos, if you're not in the industry, you never really pause to think about how long a 4 and a half minute video takes to produce. Besides from the two days they took to film me, there was all the pre and the post-production, plus all the b-roll (such as the HK skyline at the start of the video) they needed to film as well. So I'd just like to say bravo to them and bravo to all those out there who work so hard to provide us with any visual stimuli!
Thanks once again for featuring me, H&M, and for taking such a huge interest in Hong Kong! We love it!!