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#GuiltyNotGuilty

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Jared Leto is the newest face of Alessandro Michele’s repackaged Gucci Guilty… And in the two and half minute campaign video shot in Venice by Glen Luchford, come all that you already associate with Michele: seamless fluidity between genders, between the past, present and future, romance, love, beauty, celebration.

Guilty would not be so Guilty though if it weren’t all about the still oft-taboo, but much discussed subject… Sex. Guilty is sexual liberation, it is freedom, it is emancipation. In the latest campaign, it takes a subtler approach, for what you see and feel instead is a latent sensuality simmering underneath the surface.

Less is more. No. More is more. Whatever it is that you believe in, celebrate in it. Celebrate in your individuality, because there is no one else in the world like you.

Discover the┬áscent now by clicking here…

 

 

 

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